Technical SEO
How to Diagnose Interaction to Next Paint (INP) Problems
A page loads quickly, yet opening its menu or applying a filter feels delayed. A load-only test may never exercise that failure. Investigate the interaction itself: what the…
How to Diagnose a Slow Largest Contentful Paint (LCP)
A page’s largest visible element appears late, but compressing the hero image barely changes the result. The delay may occur before the image request starts or after the…
How to Audit Robots.txt Without Blocking Important Pages
A production site can serve useful pages while its robots.txt still contains a staging rule that blocks crawling. The opposite failure is also possible: an edit removes a…
How to Find and Fix Broken Internal Links
A crawler reports hundreds of broken links, but the visitor sees only one bad navigation item. Another broken URL appears once in an old guide and has no…
How to Audit Canonical Tags Across a Website
A crawler says several pages have canonicals pointing elsewhere. Some are legitimate duplicates; others are useful pages accidentally inheriting a template’s preferred URL. A canonical audit tests the…
How to Audit 301 and 302 Redirects Without Creating Redirect Chains
An old URL opens the right page in your browser, but a crawl reports three redirects before it gets there. Another URL returns 302 indefinitely. A third loops…
How to Perform a Technical SEO Audit Step by Step
A crawler can return thousands of warnings while missing the issue that stops an important page from working. A technical SEO audit needs a defined URL inventory, a…